In the last article, we talked about how to make your website both functional and attractive. Now that we’ve got those ideas down, let’s talk about ten pages that should be included on your website.
The Home page is the only page on a website that absolutely, positively, 100% has to be there. Why? Because it’s generally the first page on which website visitors will land when they get to your site.
For this reason, you want to make sure that you draw visitors in as soon as possible. We humans can have short attention spans, and if our attention isn’t grabbed immediately, we will hop onto the next interesting destination.
An About page gives your site visitors an idea of who you are as a company and what you and/or your company does. Most companies usually do a variation of this title; some will say “My Story”, some will use “Who We Are”, and all are correct (It comes down to preference). Now, depending on whether or not you include the next four pages [in a menu nested under the About page], you can either give a fair amount of details or a general overview, and give more details as you get to each individual page.
The Company page – which would be nested under the About page, gives past and present information about your company. You can be as detailed as you’d like. However, as with any web page, I’d advise not being too wordy or you risk possibly boring the reader.
People that do business with you (if you’re B2B) or buy from you (if you’re B2C) like to know the people behind the product. It’s a part of the age that we live in; having a higher level of familiarity with business team members builds loyalty. You ever hear that phrase, “People buy from people that they know?”
Well, it’s true. Definitely create a Team page on your website (or if you’re a solopreneur, give yourself a shout!) so that their individual contributions can be seen. Nest this page under the About tab as well.
Having a News page (again, under the About tab) on your company website is great. It allows you to have a space to list all stories that have been written by the media about your company and its team members in one spot. Any interviews, awards, or other news-related stories would go here.
So, that wonderful team for which you’ve created a page on your website? They will eventually need help completing their work. Most of the time, it’s because the company is expanding and more staff is needed as a result.
Whatever the reason, you should have a Career page [under the About tab] to advertise employment opportunities. You could always list your jobs on another job search engine, but why miss an opportunity to bring the candidate back to your website? They might like what they see!
Having a website is a necessity in these times for most of us. Some may see websites as a necessary evil, but they’re a great opportunity to show the world what you can do and the type of value that you can bring to their lives. That’s why having a Services page is essential to your success.
You could list all Services on the same page. What many do, however, is give each area of expertise a separate tab via a drop-down menu under Services. Either is fine. Whatever method that you choose, think of how you want your offerings portrayed as you are working with your web developer to configure your website.
Testimonials are a great way to show potential buyers how satisfied that current and previous clients are with your work. You don’t have to overload this page with them. I’d say about 2-3 to start would work.
Not every company has a blog on their website, but it is strongly recommended that you have one. For more on why, see this post that I made on why content marketing is very much essential to today’s businesses.
You or someone on your team may write the blogs. If, however, you have time constraints that will allow you to neither create a content calendar nor create the content inside of it, I offer content creation services.
The last page is perhaps the most obvious: the Contact page. This page will contain any means by which you company is willing to be contacted. Typically, one would list phone numbers, email addresses, and website message pages. Be sure to list your company address (if applicable) as well.
These ten foundational pages are by no means the only pages that you can have on your website. They are a great start for a business or individual that is looking to get started on building a online presence.
If you have any questions for me about any of these, leave a comment below or reach out to me on the site.